Home Services Marketing
Home services marketing in Cincinnati. Stop renting leads.
Local SEO, Google Business Profile, reviews, and content for HVAC, plumbing, roofing, electrical, and landscaping companies. One dedicated sidekick. Transparent pricing.
Where Growth Leaks Happen
Common home services friction points.
You are running ads but cannot trace what is driving actual calls.
Most home services companies we work with spend on magazine ads, lead platforms, and referrals, but have no analytics connecting any of it to booked jobs. When we audit Cincinnati contractors, over 90% have zero tracking in place. Up to 30% of contractor calls are irrelevant when volume is prioritized over quality.
You are renting leads instead of building assets you own.
Angi, Thumbtack, and HomeAdvisor charge $100-$300 per exclusive lead — and they reset when you stop paying. Third-party leads fill gaps, but you are building someone else's platform. Local rankings, reviews, and profile strength are assets you own that compound over time.
You have great reviews but are not using them.
The average home services company in Cincinnati has a 4.8-star Google rating, but almost none respond to their reviews — including the negative ones. Your reputation is your strongest marketing asset, and it is sitting untouched.
Seasonality shifts your demand, but your marketing stays flat.
HVAC peaks in summer and winter. Roofing spikes after storms. Landscaping is spring-heavy. When demand surges, your crews are maxed out and leads go stale. When it drops, the phone stops. Most marketing plans ignore these cycles. We ramp visibility ahead of your busy windows and keep the pipeline steady in between.
What We Handle
What we run each month.
Google Business Profile
97% of consumers search online before calling. We make sure your GBP has accurate services, strong photos, and clear call paths so you show up for searches like 'AC repair near me' at 2am.
Review Management
88% of consumers use a business that replies to all reviews — versus 47% for businesses that do not respond. We build a repeatable ask-and-respond system so trust signals grow month over month.
Local SEO
AI overviews now appear on 30% of desktop searches, stealing clicks from organic results. We strengthen service-area pages, local citations, and technical SEO so you stay visible where it matters.
Social Media
63% of homeowners prefer authentic video content from contractors. We use real project photos, before-and-afters, seasonal tips, and team spotlights to build credibility and stay top-of-mind.
Reporting
Up to 30% of inbound calls are irrelevant when volume is prioritized over quality. We track what actually converts — calls, form fills, cost per channel — and report in plain English.
Content & Email
Businesses with a blog have 38% higher domain authority on average. We create seasonal content, follow-up sequences, and educational posts that build authority and support referral-friendly customer experience.
Need the complete service breakdown, add-ons, and project options? See all marketing services.
Typical owner time: about 30-60 minutes/month after kickoff.
We manage planning, posting, optimization, and reporting.
What To Expect
What progress looks like in 90 days.
Local Visibility Lift
Stronger presence in your priority service areas. The average Cincinnati contractor has a domain authority of 16 — and 49% have a domain authority below 15. There is significant room to move up in local rankings.
Review Velocity
A repeatable review process. Most home services companies have strong ratings but almost no one responds. We change that — because 88% of consumers prefer businesses that reply.
Lead Quality Over Volume
Better alignment between who finds you and the work you want to book. Right now, up to 30% of contractor calls are irrelevant, and average home services CPL is $90.92 and climbing. We focus on the channels that produce actual jobs.
Clear Performance Baseline
Monthly reporting that ties activity to outcomes: calls tracked by source, cost per lead by channel, and what to adjust next month.
How It Works
Three steps to more qualified calls.
Discovery Sprint
We audit your listings, reviews, website, and local competitors. You get a practical 90-day plan based on your market.
Pick Your Package
We match scope to your goals and crew capacity. Most home services companies start with Growth Engine ($3,500/mo).
We Execute Monthly
We run GBP, reviews, local SEO, and content cadence, then report outcomes and refine based on results.
By Trade
Built for your job mix.
HVAC
Average cost per lead runs about $105. Search volume swings 500-600% between peak and off-peak seasons. We build visibility and review momentum ahead of demand so your pipeline fills before your phones ring off the hook.
Plumbing
Searches for 'frozen pipe repair' spike +609% in winter. Emergency searches need instant trust signals. We make sure your GBP, reviews, and website give homeowners confidence to call you first — not the next result.
Roofing
At $228 average cost per lead, roofing leads are the highest of any trade — and average job value runs $9,500-$18,000. Storm-driven demand rewards companies that are already visible. We keep your reputation and local presence strong year-round so you are ready when the calls come.
Electrical
Search volume varies only 20-70% year-round — one of the steadiest trades. Higher-ticket services depend on credibility. We position your expertise, certifications, and track record so homeowners trust you with the premium work.
Landscaping
March through October is your window — we plan content and visibility around it. We rotate your content and offers to match spring cleanups, summer projects, fall prep — so you stay relevant all year.
Questions
Home services FAQ.
Ready to own your marketing engine?
Book your Discovery Sprint. We will show you where demand is leaking and what to fix first.
Book Your Discovery Sprint — $1,500100% credited to your first month if you continue.
Not ready to book a Sprint?
Get our free checklist — 15 things every home services company should fix before spending a dollar on marketing.
Enter your email to get instant access plus a copy in your inbox.