A paid assessment of your marketing, a look at local competitors, and a 90-day roadmap. You get a recommendation before choosing a monthly package.
Choose a monthly package within 30 days of Sprint delivery and the full $1,500 is credited to your first month. Continuing is optional; the Sprint work is yours to keep.
Reviews below 4 stars come to you for approval before posting.
Month 1 is the Foundation Build at your package price. Full monthly cadence starts in Month 2, with access, inputs and approvals in place. Demand Engine's social and email counts replace Growth Engine's counts.
Included, whichever package fits.
Kyle is your dedicated point of contact, with a shared workspace that keeps the work visible.
A monthly strategy call and quarterly deeper review
Dashboard access and a plain-language monthly recap by the 5th
Review monitoring, alerts and response templates
Email and Slack support during business hours
Full terms and questions for comparing providers
Sidekick commercial terms and questions for comparing providers
Topic
Working with Sidekick
A useful question to ask
Commitment
4 months, then month-to-month. Cancel with 30 days' written notice.
What is the minimum term, and how does renewal work?
Getting started
Month 1 is Foundation Build. No separate setup fee.
What happens before the regular work begins?
Scope
The package sets the cadence and channels. Extra work is scoped separately.
What is included, and what costs extra?
Reporting
A monthly recap, dashboard access and a regular call with Kyle.
What will we review, and who explains it?
Ownership
You own the content created for your business.
Who owns the accounts, files and finished work?
Optional monthly support.
These sit alongside a monthly package. We confirm the scope during Discovery before adding anything.
Website Care
$200/month
Two hours per month for changes to your existing site, plus quarterly health and content reviews. Additional work is $135/hour; unused hours do not roll over. New templates and redesigns are projects.
Google Ads
from $750/month
Search campaign setup, weekly management, testing and tracking checks. Advertising spend is separate.
Meta / Instagram Ads
from $750/month
Campaign management, static or carousel creative, audience work and tracking checks. Advertising spend is separate; video production is a project.
Ad management fees, per platform
Up to $1,500 monthly ad spend$750/month management
$1,500–$3,000 monthly ad spend$1,000/month management
$3,000–$5,000 monthly ad spend$1,500/month management
$5,000+ monthly ad spendCustom quote
Final fee is confirmed with the planned budget.
Higher review volume
from $250/month
Your package already covers up to 8 responses per month. Additional support is available for sustained higher volume.
Review-volume tiers and conditions
The next tiers are $250/month for roughly 12–20 reviews or $400/month for roughly 25–40; higher volumes are quoted separately. A single busy month does not automatically change your tier. We discuss an upgrade after two consecutive months above the threshold.
Additional locations
+$1,000/month each
For businesses with 2–5 total locations. Each additional location gets its own Google profile work, review and citation monitoring, and reporting. Six or more locations need a custom scope. No separate location setup fee.
For LinkedIn or SMS, discuss your audience and goals on the fit call so we can confirm whether the channel and scope fit.
One-time projects.
Projects are quoted separately from monthly packages. These are the published prices and ranges; the agreed scope determines the final quote.
Website design / build
Custom quote
A new site or redesign, scoped around the pages, content and functionality you need.
Technical SEO audit
$750–$1,500 one-time
A deeper technical review beyond the Discovery Sprint.
CRO audit
$1,000–$2,000 one-time
A focused review of the path from page visit to inquiry.
Email & follow-up projects
Email platform sync$300–$400
One-off newsletter / community email$300–$500 per issue
Program / promotional email$200–$400 per email
Service follow-ups, single email per service$500–$750
Service follow-ups, 3 emails for each of 5 services$1,500
Service follow-ups, 3 emails for each service$2,500
Closed-loop reporting build, connecting lead and customer records$500–$750
Landing-page conversion sprint, a 60-day test on 1–2 existing pages$2,500–$3,500
Before you decide.
Do I have to choose a package before the fit call?
No. Come with an idea of what you want help with. If there is a fit, the paid Discovery Sprint gives you the assessment and recommendation before you decide on monthly work.
What if I do the Sprint and stop there?
You keep the assessment, roadmap and recommendations. There is no obligation to continue. If you choose a monthly package within 30 days of Sprint delivery, the full $1,500 is credited to your first month.
Why a four-month commitment?
Month 1 puts the accounts, reporting and work plan in place. Months 2–4 give us time to run and adjust the regular work. After that, packages continue month-to-month with 30 days' written cancellation notice.
How does billing work?
Packages are billed monthly on the 1st, with payment due within 15 days and automatic payment required. There is no separate setup fee.
What costs extra?
Paid ad management, advertising spend, website builds and other separately scoped projects are outside the monthly package. Email campaigns use your existing platform and include one edit round and one audience segment per send. Custom email builds and multi-step sequences are projects. Social publishing does not include community management or replying to direct messages; photography and video are separately scoped.
How do we judge whether it is working?
We agree on the measures that matter to your business, establish a starting point, and review the work and changes each month. Results depend on the channel, market and starting point. The package is a commitment to the work, not a promise of a particular ranking or number of leads.
Let's find the right level of help.
You do not need to arrive with a package picked out. Tell us about the business and what you want your marketing to do.